In present times, the traditional ways of marketing are fading away due to the growing dependency on the Internet. Around 183 million of the population in the Middle East and North Africa (MENA) are avid internet users. In view of this scenario, companies in Dubai are switching to electronic platforms to promote their brands and products, thus creating a vast market for digital marketing companies. However, such companies need a digital marketing license Dubai to provide their services to varied clients.
Scope of Digital Marketing in Dubai
In today’s competitive market, Digital marketing companies help businesses be different from the masses. With the pandemic outbreak in recent times, the UAE witnessed an accelerated shift from traditional ways of advertising (newspapers, magazines, hoarding boards, etc.) to digital solutions, giving a major boost to digital marketing service providers.
As per the reports, MENA spends 75% of its expenses on digital and social platforms, such as Facebook, Instagram, WhatsApp, Google, YouTube, etc. From small businesses to large corporations, businesses are now emphasizing the importance of utilizing the digital space for marketing. As the competition in the digital realm is high, the demand for expertise is also on a surge.
Reasons to get a Digital Marketing License Dubai
To grasp the benefits of digital advertising, one needs to know what it encompasses. Digital marketing companies are typically engaged in the following activities:-
- Developing websites and mobile applications
- Boosting web search engine (SEO)
- Managing social media
- Marketing on digital platforms
- Generating leads for sales
- Create exceptional content
- Running slick PPC ads
These activities might seem attainable at a glance, however, require extensive research, quality content, appealing creatives, and experimental activations. Nevertheless, being one of the most promising businesses with high growth potential, setting up a digital marketing firm can be a lucrative venture for those looking for work flexibility and freedom.
Benefits of opening a digital marketing agency in Dubai
There are numerous compelling advantages of starting a marketing agency in Dubai, especially for marketing professionals –
- Thriving business hub
- Economic stability
- Multinational client base
- Tax benefits
- Innovation hub
- Networking opportunities
- Cultural diversity
- High-growth sectors
Steps to obtain a digital marketing license Dubai
This is all you need to do to secure your digital marketing license Dubai:-
Choose a trade name
List down at least three options of desired company names. However, make sure they abide by the naming conventions of the UAE government. Furthermore, avoid using names that are derogatory or offensive towards an individual, group, or corporation. Additionally, if you are using a foreign name, you might be subject to an additional fee. It is recommended to consult with the business experts at Shuraa to get more clarity about the naming process for businesses in Dubai.
Pick an appropriate jurisdiction
The location you choose for your business must be based on your budget as well as easily accessible for clients as well. You can choose either Mainland or Free Zone for your digital marketing company setup. While free zones offer affordable business setup solutions and lenient laws, Mainland allows operations within Dubai and all across the UAE.
Finalize the company structure
There are several options of legal structures that you can choose from. Although LLC (Limited Liability Company) is the most preferred choice among investors, the sole establishment offers 100% ownership. Regardless of the company structure you choose, you would require a Local Service Agent (LSA) to help you with the business setup process. Unlike a local sponsor, the local agent doesn’t hold any legal ownership in the company but rather assists in the company establishment process for a fixed income.
Prepare the essential documents
The application for a digital marketing license requires the submission of some mandatory documents including –
- ID Proof, passport copies, and address of company directors and shareholders
- Trade name reservation certificate
- Memorandum of Association (MOA)
- Articles of Association (AOA)
In addition, you may also require external approvals from specific authorities depending on the activities you wish to engage in. It is to be noted that carrying out any activity that is not covered under the issued license is a legal offense and can be subject to serious consequences.
Get your license
To operate a digital marketing company in Dubai, you would require a professional trade license from the Department of Economic Development (DED) or the local authorities, depending on the jurisdiction of your company. Submit the documents along with the application and wait for authorities’ approval. The authorities will review your application, cross-check your credentials, and accordingly issue your digital marketing license.
Business licenses in Dubai are typically valid for one year. Hence, business owners must ensure to renew them at least a month before their expiry to avoid any legal troubles.
Cost of digital marketing license Dubai
The digital marketing license fees in Dubai comprise several charges, including –
- Trade license
- Name approval
- Initial approval
- LSA notary fee
- Stamp of the company
- Tasheel fee
- Corporate service fee
- Documentation
- Business setup consultation
If you want to get through these formalities seamlessly, without any hassle, seek the assistance of reliable company formation experts at Shuraa Business Setup. They help digital marketers and aspiring entrepreneurs set up their businesses most easily and affordably.
Prevalent activities for a digital marketing startup
Below listed are some of the promising activities or services that you can consider for your digital marketing enterprise in Dubai –
- Web development – Now that businesses are increasingly operating online, they look for websites that showcase their complete range of offerings in an attractive and organized way. By offering technical services like web development and digital content production with reliable e-commerce functionality, you can stand out from the crowd.
- Social media analytics – Apart from websites, social media platforms like Facebook and Instagram have significantly opened up avenues for online advertising. These applications not only offer better social engagement but also creative methods for spreading awareness about a brand or its products. Digital marketers probe into how their communication strategies are driving consumer behavior and to what extent they are converting into sales. To achieve this, marketers need to have in-depth knowledge of social media landscapes and their effective usage.
- Digital communication – Marketing communication includes email marketing, online brochures, articles, and blogs. Thus, to cater to different marketing communication needs, digital marketing companies assemble a team of quality writers who have expert knowledge on a variety of subjects. With the help of a diverse content production team, marketing companies can secure and retain a large number of clients who seek them for all their marketing needs.
- Web Designing – Digital marketing materials should be interest-grabbing researched content, but they also need to be visually attractive in order to grab the attention of potential customers. For this purpose, a company would require a talented digital graphic artist who can design imagery that supports the content and defines the complete concept. This ability will ensure that the brand, communications strategy, and messages of your client reach their mass audience.
Connect with the experts of Shuraa
The company formation specialists of Shuraa will help you secure your license by taking care of all the documentation and administrative work. Moreover, they offer cost-effective business formation packages that cater to all your unique needs and requirements.
Learn more about the digital marketing sector and digital marketing license fees in Dubai at www.shuraa.com. You can drop your queries at info@shuraa.com
